GET A MOVE ON is Dallas’ citywide fitness initiative designed to help citizens become more fit and to live healthier lives.  The program and awareness campaign encourages Dallasites to be active and to move at least 30 minutes every day.

YMCAs believe the best way to help the nation get healthier is to bring together all sectors of communities – government, businesses, not-for-profits, schools and media – to identify ways communities can lead healthier lifestyles. Because of our 152-year commitment to uniting communities around healthy spirit, mind and body, no institution is better-positioned than the YMCA, to act as a unifying force in the effort to improve the health and wellness of all Americans.

There are three local strategies that will remain the major focus of GET A Move On.

1. Increase community visibility of concerns about Healthy Lifestyles
A premier PR firm has conducted an all-day branding session with coalition members to focus our message, define our brand and develop key messages/logos for the coalition. A committee member has worked with local TV stations and the Ad Council to submit for circulation the HSS ads with the Activate America logo.  These are currently being aired.

2. Create a program partnership using existing resources to impact a target population. Currently the YMCA and Childrens’ Medical Center conducts a community awareness program and media initiative to educate school age children on concerns about water safety.  Using this as a model, we are working to schedule classroom time for all DISD students in a specific class level (ie: third grade) two times each year.  One classroom setting will focus on Healthy Lifestyles and the other on water safety awareness.  See the attached program premise.

3. Attach our brand to similar causes that support mutual concerns to expand our community recognition. A local coalition of political, community and corporate leaders are working to expand a significant segment of a regional bike trail.  The YAA logo has been attached to the materials and is listed as a supporter.