It's Time To Focus On Your Brain!

BrainHealth Week is February 20-24 2023

The Center for BrainHealth is launching the first annual BrainHealth Week, February 20-24, 2023, as a focused effort to educate and engage people in building healthy brain habits to unlock the brain’s full potential. It's a five-day interactive experience filled with expert speakers, engaging activities, access to brain health insights, and support for healthy-brain habits that can be part of a daily routine. 

In the past 100 years, human longevity has doubled. Our bodies, however, are outlasting our brains. Most people live their last years with their brains in a relentless process of decline. Research has decisively shown that intelligence, memory, cognitive function, and even mental health can be impacted by how we protect and train our brains. We learned from the heart health revolution that we could reverse this trend with the right strategies. We know from cognitive neuroscience that healthier daily habits can change the trajectory of our lives. The time is NOW. A national omnibus survey conducted in August 2022 with 1,000 respondents showed:

  • 95% believe they can change their brains.
  • Fewer than 3 in 10 know where to turn for resources and insights about brain health.

How can you get involved?

  • Take the Daily BrainHealth Week Text Challenge! The Daily Text Challenge will take place during BrainHealth Week. It is designed to help you take simple steps to improve your brain health. Each day you will receive a new brain-healthy habit and some information about how it can help improve your brain health. It’s easy to sign up! Just text BRAIN to 888-844-8991.
  • Check out! Find insights and activities related to each daily theme during BrainHealth Week, plus tips, links to necessary research, and more.
  • Attend an Event! We have something for everyone, with events happening virtually and in person throughout the week. Whether you’re looking for a fun family outing or a thought-provoking talk, we have you covered during BrainHealth Week! Visit for more information. So there are no barriers to participating; all events and activities during BrainHealth Week are free of charge.

About Center for BrainHealth: Center for BrainHealth® is a nonprofit organization founded in 1999, as part of The University of Texas at Dallas. Our urgent mission is to advance the science of brain health and rapidly translate emerging discoveries into actionable strategies for people of all ages to proactively strengthen their brain’s health and wellness.